If you’ve ever heard your child say, “I’m so bad at this” or “I’m the worst at everything,” you know how heartbreaking it can be to watch their confidence crumble. Tween girls, especially, are masters of self-criticism—and it starts earlier than most of us realize.

The Confidence Crash: Why It Happens

Around age 10, self-doubt skyrockets, thanks to a mix of brain development, social comparison, and a growing awareness of how others perceive them. Add in social media, school pressures, and friendship drama, and it’s no wonder they’re feeling unsure of themselves.

How Parents Can Help

  • Challenge Negative Self-Talk. When your tween says, “I’m terrible at math,” help her reframe: “Math is tough, but I’m working on it.”

  • Celebrate Effort Over Outcome. Confidence isn’t about being the best—it’s about believing you can grow.

  • Find Supportive Spaces. Surrounding her with positive, encouraging peers (like in our Empowered & Connected group) can make all the difference.

Want to help your tween build confidence in a fun, engaging way? Sign up for our next workshop series here!